Development of a Demonstration-Based Instructional Video for Introducing Video Editing with Adobe Premiere Pro at the Undergraduate Level

Abstract

The purposes of this research were 1) To develop instructional demonstration video media to enhance video editing skills using Adobe Premiere Pro for undergraduate students at Nakhon Pathom Rajabhat University. 2) To evaluate the quality of the instructional demonstration video media. 3) To study the effectiveness of the instructional demonstration video media. 4) To examine the learning achievement of students before and after using the developed instructional demonstration video media. The sample group in this research consisted of 18 third-year undergraduate students majoring in Computer Education, Faculty of Science and Technology, Nakhon Pathom Rajabhat University, Mueang District, Nakhon Pathom Province, who were enrolled in the second semester of the 2025 academic year. The sample was selected using simple cluster random sampling. The instruments used in this research were instructional demonstration video media, a content evaluation form, a technical and methodological evaluation form, and a learning achievement test. Data were analyzed using mean, standard deviation, and dependent t-test. The research findings showed that The demonstration-based instructional video was developed following five steps: analysis, design, development, implementation, and evaluation and conclusion, respectively. The video content consisted of three units: Unit 1 Introduction to Adobe Premiere Pro, Unit 2 Importing and managing files, Unit 3 Video editing and exporting. 2) The quality assessment results of the instructional demonstration video media, as evaluated by experts, indicated that the overall quality was rated at the highest level. 3) The effectiveness of the instructional demonstration video media was found to be (83.33/84.17) 4) Learners who studied with the instructional demonstration video media showed significantly higher learning achievement after the lesson compared to before, at the .05 level of statistical significance.