Title Public Relations Strategies for Marketing at Hilton Hua Hin Resort & Spa

Abstract

This research aims to study 1. The public relations strategies for marketing at Hilton Hua Hin Resort & Spa. 2. The factors affecting the development of public relations strategies. 3. The issues related to the implementation of public relations strategies for marketing at the hotel. This study used a qualitative research methodology with in-depth interviews as the primary tool. The population and sample included three marketing and public relations managers of the hotel. The data were analyzed using content analysis. The research findings revealed that 1) The public relations strategies for marketing at Hilton Hua Hin Resort & Spa include the use of social media for brand building collaborating with partners and influencers and designing high-quality media to attract customer attention. 2) The factors affecting the development of public relations strategies for marketing at Hilton Hua Hin Resort & Spa include internal factors such as clear management direction a capable team creative and time-efficient human resources as well as openness to new ideas from the management and involving the design team from the outset. External factors include market trend monitoring responding to competition updating content to keep up with social media trends and understanding consumer expectations. 3) The challenges of implementing public relations strategies for marketing at Hilton Hua Hin Resort & Spa include adapting strategies to the rapidly changing behavior of consumers differentiating the hotel in a highly competitive market and the challenge of designing graphics that align with the hotel's strategy. The improvement of public relations strategies focuses on using data analysis to select appropriate channels communicating effectively with the target audience and designing graphics that align with the brand identity. Collaboration between the design team and the marketing team is also crucial for the success of the public relations strategy. Problem-solving and overcoming obstacles emphasize assessing the situation and quickly adjusting communication plans using online media as the primary tool along with designing suitable graphics to enhance the hotel's image and attract customer attention.