The Use of Artificial Intelligence (AI) in Creating Digital Content: Impacts on Communication and Consumer Behavior in the Digital Age

Abstract

The use of Artificial Intelligence (AI) in digital content creation has become a crucial technology in advancing communication processes in the digital age. AI enhances content creation by personalizing it to meet the specific needs of individual consumers through techniques like personalization and recommendation systems. These capabilities significantly impact consumer decision-making increase engagement and drive higher conversion rates in digital marketing. This study focuses on exploring the use of AI in digital content creation and analyzing its effects on communication and consumer behavior in the digital society. The findings indicate that AI enables brands to communicate effectively with consumers by delivering timely and relevant messages which leads to more efficient marketing efforts. However the reliance on AI for communication can create a lack of emotional connection between brands and consumers as interactions become automated and impersonal. Furthermore concerns about privacy and the ethical use of consumer data arise as AI-driven systems collect and analyze vast amounts of personal information potentially compromising consumer trust. This article suggests the need for the development of AI that maintains human-centered interactions promotes transparency in data usage and considers the social impacts of AI in digital marketing. By focusing on ethical considerations and consumer trust AI in digital content creation can be leveraged to create more effective responsible and engaging marketing strategies that benefit both brands and consumers in the long term.