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Proceedings of the 12th NPRU National Academic Conference
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Issue Date
Title
Author(s)
2020-07-09
Behavior and Satisfaction with The Use of Mobile Banking Services (MyMo) The Case Study of The Government Savings Bank in Uthaithani Area
Suwat, Pannarot
;
Udomwithit, Sommai
;
ปัณรส สุวาท
;
สมหมาย อุดมวิทิต
2020-07-09
Factors Affecting Generation Y’s Usage of MyMo application of the Government Savings Bank in Bangkok
Wongkayay, Peerapol
;
Bejranonda, Somskaow
;
พีระพล วงศ์ขยาย
;
โสมสกาว เพชรานนท์
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Author
1
Bejranonda, Somskaow
1
Suwat, Pannarot
1
Udomwithit, Sommai
1
Wongkayay, Peerapol
1
ปัณรส สุวาท
1
พีระพล วงศ์ขยาย
1
สมหมาย อุดมวิทิต
1
โสมสกาว เพชรานนท์
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Application
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consumer behavior
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Marketing Mix
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satisfaction
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Uthai Thani District
Date issued
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2020
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