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Issue DateTitleAuthor(s)
2026-08-28The Influence of Digital Marketing Mix and Electronic Service Quality on Consumers' Decision-Making Behavior to Use Food Delivery Applications in Mueang District, Nakhon Pathom ProvinceThewtanom, Teeradej; Arunlerk, Nimit; Meechai, Sirasit; U-Thairatana, Pichaya; Rittiboonchai, Wisit
2026-08-28The Influence of Services Marketing Mix and Electronic Word of Mouth (eWOM) on Consumers' Decision-Making Behavior in Choosing Barbecue Restaurants in Nakhon Pathom ProvincePanyakanphon, Chanaphorn; Sersuwan, Tiwat; jiwkaew, Theeramate; Pehpracon, Supaporn; Rittiboonchai, Wisit
2026-08-28The Influence of Digital Literacy and Perceived Value of Educational Technology on Self-Directed Learning Performance among Students in Nakhon Pathom ProvinceChenprakhon, Surachai; Panyachiab, Phatson; Saengngein, Sema; Bovornphasavatkitt, Surassawadee; Rittiboonchai, Wisit
2026-08-28The Influence of Online Engagement Behaviors and Moral Disengagement Mechanisms on Cyberbullying Behaviors Among Thai AdolescentsPinyong, Santikorn; Phansiri, Phiraphath; Boonprasert, Pornnapat; Aomsin, Aphinya; Rittiboonchai, Wisit
2026-08-28Communication Ethics in the Era of Algorithmic Dominance Challenges of Communication Arts Professionals toward Social ResponsibilitySujittavanich, Marisa
2026-08-28Development of Marketing Channels for Mueang Chedi Chinese Sausage Business to Enhance Competitive Potential in the Market.Poungthong, Torfan; Srisornkompon, Palida; Limpabandhu, Buncha
2026-08-28Perception of and Emotional Response to AI-Generated Music on YouTube among Nakhon Pathom Rajabhat University StudentsInsawang, Pikhanet; Piyachaloensab, Raksina
2026-08-28The Influence of Netflix Original Content on the Loyalty of Students in the Faculty of Management Sciences, Nakhon Pathom Rajabhat UniversityThanasaproey, Poramee; Sarbmuangpak, Tivaporn
2026-08-28Viewing Behaviors and Content Factors of Vertical Advertising Affecting the Interest of Students at Nakhon Pathom Rajabhat UniversityMeewan, Wogsakorn; Sujittavanich, Marisa
2026-08-28A Study of Online Media Exposure Behavior and Fashion Product Purchasing Decisions Influenced by Korean Artists among Nakhon Pathom Rajabhat University Students.Pawaree, Napasorn; Nachaidee, Virasak