Proceedings of the 18th NPRU National Academic Conference Collection home page

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Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 266
Issue DateTitleAuthor(s)
2026-08-28Online Media Exposure and Fashion Clothing Behaviors of Nakhon Pathom Rajabhat University Students.Oonnoi, Chaiyaporn; Kuaysakul, Warut
2026-08-28Viewing Behavior of GMMTV Y-Series and Factors Affecting Viewing Decisions of Students at Nakhon Pathom Rajabhat UniversityAutapao, Phanomrung
2026-08-28The Influence of Netflix Original Content on the Loyalty of Students in the Faculty of Management Sciences, Nakhon Pathom Rajabhat UniversityThanasaproey, Poramee; Sarbmuangpak, Tivaporn
2026-08-28Media Consumption Behavior and Motivation Affecting the Following of T-POP Artists among Students of Nakhon Pathom Rajabhat UniversitySukchoo, Jutarat; Nachaidee, Virasak
2026-08-28A Study of Online Media Exposure Behavior and Fashion Product Purchasing Decisions Influenced by Korean Artists among Nakhon Pathom Rajabhat University Students.Pawaree, Napasorn; Nachaidee, Virasak
2026-08-28Perception of and Emotional Response to AI-Generated Music on YouTube among Nakhon Pathom Rajabhat University StudentsInsawang, Pikhanet; Piyachaloensab, Raksina
2026-08-28Communication Ethics in the Era of Algorithmic Dominance Challenges of Communication Arts Professionals toward Social ResponsibilitySujittavanich, Marisa
2026-08-28Cost–Benefit Analysis of the Use of Brassinosteroid-like Substances to Enhance the Production Efficiency of Red Champagne Finger Lime under CommercialThiratitsakun, Noppachai; Pankasemsuk, Tanachai; Tiansawang, Thipwara; Khienmaen, Sirorat
2026-08-28Development of Marketing Channels for Mueang Chedi Chinese Sausage Business to Enhance Competitive Potential in the Market.Poungthong, Torfan; Srisornkompon, Palida; Limpabandhu, Buncha
2026-08-28The Impact of Social Media Marketing and Influencer Credibility on the Purchasing Decision Behavior via Social Commerce of Generation Y in Nakhon Pathom ProvinceRittiboonchai, Wisit; Priamchan, Bongkodrat; Pantummongkolkul, Natchaya; Pehpracon, Supaporn; Khanchai, Khajonsak
2026-08-28The Influence of Services Marketing Mix and Electronic Word of Mouth (eWOM) on Consumers' Decision-Making Behavior in Choosing Barbecue Restaurants in Nakhon Pathom ProvincePanyakanphon, Chanaphorn; Sersuwan, Tiwat; jiwkaew, Theeramate; Pehpracon, Supaporn; Rittiboonchai, Wisit
2026-08-28The Influence of Online Engagement Behaviors and Moral Disengagement Mechanisms on Cyberbullying Behaviors Among Thai AdolescentsPinyong, Santikorn; Phansiri, Phiraphath; Boonprasert, Pornnapat; Aomsin, Aphinya; Rittiboonchai, Wisit
2026-08-28The Influence of Digital Literacy and Perceived Value of Educational Technology on Self-Directed Learning Performance among Students in Nakhon Pathom ProvinceChenprakhon, Surachai; Panyachiab, Phatson; Saengngein, Sema; Bovornphasavatkitt, Surassawadee; Rittiboonchai, Wisit
2026-08-28The Influence of Digital Marketing Mix and Electronic Service Quality on Consumers' Decision-Making Behavior to Use Food Delivery Applications in Mueang District, Nakhon Pathom ProvinceThewtanom, Teeradej; Arunlerk, Nimit; Meechai, Sirasit; U-Thairatana, Pichaya; Rittiboonchai, Wisit
2026-08-28The Influence of Application Quality and Trust on Repurchase Intention in M-Commerce: A Case Study of Consumers in Nakhon Pathom ProvincePuapornpong, Tanatip; Kumpiranont, Piyada; Paoma, Chutidet; Meekham, Amarin; Rittiboonchai, Wisit
2026-08-28Factors driving the social media behavior and stress trends of digital generation studentsSrathonghak, Sulachai; Sareesomnuk, Wathusiri; Sangsawang, Naruchon; Pongsittikanchana, Thongchai; Rittiboonchai, Wisit
2026-08-28The Relationship between Financial Risk and Audit Fees of Firms Listed on the Stock Exchange of ThailandRaroeng, Panpussa; Thammasiri, Wasinee
2026-08-28The Influence of Marketing Mix and Influencer Reviews on the Purchasing Process on TikTok among Teenagers in Nakhon Pathom Province: A Study of Perceived Value as a Mediating VariableTesmuang, Rawisuda; Sareesomnuk, Wathusiri; Sangsawang, Naruchon
2026-08-28The Relationship between Board of Directors’ Characteristics and Financial Stability of Firms Listed on the Stock Exchange of ThailandThanaphon, Thanakorn; Thammasiri, Wasinee
2026-08-28Factors of Service Quality of Employees Affecting Customer Satisfaction: A Case Study of a Convenience Store in La-Ngu District, Satun ProvinceTangkam, Narttaya; Phoemphian, Thanasit; Leelathapipat, Jutathip
Collection's Items (Sorted by Submit Date in Descending order): 121 to 140 of 266