The Use of Graphics in Digital Media to Communicate Content and Identity: A Case Study of the YouTube Channel "Lameer"

Abstract

This research aims to study: 1.The style and elements of graphics used in the YouTube channel "Lameer." 2. The role of graphics in communicating content and creating the identity of the "Lameer" channel. 3. Viewer perception of the graphics used in the "Lameer" channel. 4. The use of graphics in digital media to communicate content and identity: A case study of the YouTube channel "Lameer."This quantitative research used a sample of 100 followers of the "Lameer" channel on social media platforms. A questionnaire was distributed online via Google Forms. The data was analyzed using frequency, percentage, mean, and standard deviation. The results of the study revealed: 1) The style and elements of graphics used in the YouTube channel "Lameer": The graphics are visually appealing and engaging. The use of colors enhances the mood of the content, and the elements of the graphics are appropriate for the context. It was found that the graphics play a significant role in enhancing the quality of the "Lameer" YouTube channel. The majority of viewers agreed that the graphics were interesting, used colors and elements appropriately, and did not distract from the content. 2) The role of graphics in communicating content and creating the channel's identity: The graphics help establish the identity of the channel. They make the content easier to understand and add to the overall appeal of the program. Therefore, graphics play an important role in both conveying the meaning of the content and establishing a clear “brand” or identity for the channel, which helps viewers remember the "Lameer" channel. 3) Viewer perception of the graphics of the "Lameer" channel: Based on the average score of "strongly agree," and the qualitative feedback reflecting satisfaction with the uniqueness and appropriateness of the graphics, it can be concluded that viewers perceive and value the graphics of the "Lameer" channel positively. 4) The use of graphics in digital media to communicate content and identity: Overall, the use of graphics on the "Lameer" channel has successfully created a clear identity and effectively communicates the content. It enhances understanding and stimulates the emotional involvement of viewers.