The Cultural Capital Management affecting Entrepreneurial Performance of Coconut Product Communities in Prachuap Khiri Khan Province

Abstract

This article aimed to study the influence of Cultural capital effects on the performance of entrepreneurs of Coconut Product Communities in Prachuap Khiri Khan Province. Quantitative research study collected data by questionnaire from samples using simple random sampling method. The population used in this research were the community entrepreneurs in Prachuap Khiri Khan Province that operated a business related to coconut products. The research hypothesis testing and the analysis of the research results used a Structural Equation Model (SEM), which calculates the sample used in the analysis, according to Hair, Black, Babin & Anderson had shown a size suitable for this structural equation 290 samples. The results of the study found that the Cultural capital of community entrepreneurs was classified as: Institutionalized cultural capital which had Economic capital and Social networks as the important elements and Incorporated cultural capital which had personal values and entrepreneurial skills as the important elements. The two types of cultural capital that composed of Institutionalized and Incorporated cultural capital resulted in performance, the institutionalized cultural capital had a direct effect. and affected through Incorporated cultural capital to the performance of coconut product community entrepreneurs in Prachuap Khiri Khan Province.