Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/1423
Title: Marketing factors from the consumer perspective, Brand image, Trust Affecting the decision making process of buying whey high Protien in Bangkok and Vicinity
Other Titles: ปัจจัยการตลาดในมุมมองของผู้บริโภค ภาพลักษณ์ตราสินค้า และความไว้วางใจในตราสินค้า ที่ส่งผลต่อการตัดสินใจซื้อนมเวย์ไฮโปรตีนในเขตกรุงเทพฯ และปริมณฑล
Authors: Wetcharitthikun, Nonthana
Arpornpisal, Chanapong
Tanyong, Pongsan
Keywords: marketing mix models
Brand image
Trust in brands
decision making process of buying
Issue Date: 8-Jul-2021
Publisher: The 13th NPRU National Academic Conference Nakhon Pathom Rajabhat University
Abstract: The objectives of this research were 1) to study level of marketing factors from the consumer perspective, Brand image , Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity 2) To study the marketing factors in the consumer perspective. Brand image And Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity using quantitative research methodology.The study found that 1) the marketing level in the consumer perspective, Brand image, Trust in brands and The decision to buy whey high Protien in Bangkok and Vicinity and suburbs was at a high level. Whey High Protein in Bangkok and Vicinity and the explained variation 69.20 percent, which can be presented as the equation 􀀜 􀷡 tot = 0.591 + 0.664 (X3) + 0.177 (X1)
URI: https://publication.npru.ac.th/jspui/handle/123456789/1423
Appears in Collections:Proceedings of the 13th NPRU National Academic Conference

Files in This Item:
File Description SizeFormat 
npru_168.pdf196.06 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.