The Guidelines for Public Relations and Tourism Promotion of the Wat Tha Phut Folk Museum, Rai Khing Subdistrict, Sam Phran District, Nakhon Pathom Province

Abstract

This research aimed to form the guidelines for public relations and tourism promotion of the Wat Tha Phut Folk Museum. The data collection method used was in-depth interview with 25 interviewees. It was found that the Wat Tha Phut Folk Museum housed a collection of antiques and was a place of tourist attraction where visitors could learn about the local’s way of life, culture, customs, and history. The guidelines for public relations and tourism promotions consisted of the employment of 3 channels: 1) person-to-person public relations, in which visitors’ words would promote tourism directly; 2) print media, which included the tourist manual, brochures, and posters, all of which were aided by interesting content and infographics; and 3) online media, through which tourism events and activities would be promoted via, for example, Line, YouTube, and Facebook. This guidelines aimed to appeal to the tourists who were interested in local way of life and history.