The Motivational Factors Affecting The Work Performance Of Employees In Convenience Stores In Pathum Thani Province

Abstract

This study aimed to investigate the motivational factors affecting the work efficiency of convenience store employees in Pathum Thani Province. Utilizing a quantitative research design, a sample of 300 participants was selected through simple random sampling. Data collection was conducted using a questionnaire, and data analysis employed descriptive statistics-namely, frequency, percentage, mean, and standard deviation-as well as inferential statistics, specifically multiple regression analysis. The findings revealed that the majority of the respondents were female, aged between 24 and 29 years, possessed an education level below a bachelor's degree, earned an average monthly income of 20,001–25,000 Baht, held temporary employment positions, and had a work tenure of 2–4 years. Hypothesis testing indicated that three variables significantly affected employee work efficiency: job security, career advancement, and company policy and administration. Together, these factors accounted for 75.6% of the variance in employee work efficiency (R2 = 0.756), statistically significant at the 0.05 level.