Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/2272
Title: Deconstructing Beliefs Through Health Communication in Online Media: A Case Study of The Movie “Death Whisperer”
Other Titles: รื้อสร้างความเชื่อ ผ่านการสื่อสารสุขภาพในสื่อออนไลน์ กรณีศึกษาภาพยนตร์เรื่อง “ธี่หยด”
Authors: Punnawit, Chirawut
Prasertpitoon, Chitpaphop
Poomriew, Roongrote
Sirithet, Pasit
Sawangsri, Chanwut
Keywords: Movie
Deconstruction
Health Communication
Beliefs
Ghost
Issue Date: 13-Aug-2024
Publisher: The 16th NPRU National Academic Conference Nakhon Pathom Rajabhat University
Series/Report no.: Proceedings of the 16th NPRU National Academic Conference;1831
Abstract: This article aims to investigate the deconstruction and reconstruction process of beliefs in spirits through health communication in online media, focusing on stories about the spirit " Death Whisperer" in online platforms and movies. The researcher has chosen to apply the concept of health communication and the idea of deconstruction to analyze the process of rebuilding beliefs in online media. This study involves qualitative research methods, particularly textual analysis through document examination and related research (Documentary Research). The research findings reveal that the health communication process in online media has elucidated abnormal symptoms depicted in stories of Death Whisperer within the framework of health science concepts, while also accommodating cultural beliefs and the interests of ghost story enthusiasts in online media.
URI: https://publication.npru.ac.th/jspui/handle/123456789/2272
ISBN: 978-974-7063-46-2
Appears in Collections:Proceedings of the 16th NPRU National Academic Conference

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