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https://publication.npru.ac.th/jspui/handle/123456789/2272
Title: | Deconstructing Beliefs Through Health Communication in Online Media: A Case Study of The Movie “Death Whisperer” |
Other Titles: | รื้อสร้างความเชื่อ ผ่านการสื่อสารสุขภาพในสื่อออนไลน์ กรณีศึกษาภาพยนตร์เรื่อง “ธี่หยด” |
Authors: | Punnawit, Chirawut Prasertpitoon, Chitpaphop Poomriew, Roongrote Sirithet, Pasit Sawangsri, Chanwut |
Keywords: | Movie Deconstruction Health Communication Beliefs Ghost |
Issue Date: | 13-Aug-2024 |
Publisher: | The 16th NPRU National Academic Conference Nakhon Pathom Rajabhat University |
Series/Report no.: | Proceedings of the 16th NPRU National Academic Conference;1831 |
Abstract: | This article aims to investigate the deconstruction and reconstruction process of beliefs in spirits through health communication in online media, focusing on stories about the spirit " Death Whisperer" in online platforms and movies. The researcher has chosen to apply the concept of health communication and the idea of deconstruction to analyze the process of rebuilding beliefs in online media. This study involves qualitative research methods, particularly textual analysis through document examination and related research (Documentary Research). The research findings reveal that the health communication process in online media has elucidated abnormal symptoms depicted in stories of Death Whisperer within the framework of health science concepts, while also accommodating cultural beliefs and the interests of ghost story enthusiasts in online media. |
URI: | https://publication.npru.ac.th/jspui/handle/123456789/2272 |
ISBN: | 978-974-7063-46-2 |
Appears in Collections: | Proceedings of the 16th NPRU National Academic Conference |
Files in This Item:
File | Description | Size | Format | |
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NPRU_Conference_Proceeding_16_Final_หน้า_1831-1835.pdf | 796.24 kB | Adobe PDF | View/Open |
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