Digital marketing communication formats for consumers in the new normal era

Abstract

This article aims to present a digital marketing communication format for consumers in the new normal era. The author has collected information from a literature review and research related to digital marketing communications. To present knowledge and theory of digital marketing communication. new normal society and consumers in the new normal era and present digital marketing communication formats for consumers in the new normal era Marketing communication in the form of digital marketing communication. This article is presented for those interested in applying it in academics and business operations. Consumers in the new normal era have a habit of shopping online, causing online businesses to grow quickly. However, offline is still the main channel for purchasing certain types of products. And the health and safety trend is very strong today. In addition, consumers in the new normal era are also adjusting their future spending. Because of the uncertainty of the new outbreak situation, Thai people across the country are more cautious about spending, and consumers in the new normal era are paying attention to sustainability and feeling the responsibility of Thai consumers as citizens. of society has clearly increased. Therefore, we propose a digital marketing communication format for consumers in the new normal era. For organizations and marketing communicators to adopt digital marketing communication formats consisting of 1) Content creation by entrepreneurs 2) Advertising through online media 3) Sales promotion through online media 4) Marketing interaction through media. online, 5) Content creation by user groups, and 6) word-of-mouth communication via the Internet. For social media for consumers in the new normal era, including 1) Facebook, 2) Twitter, 3) Instagram, 4) YouTube, and 5) Tiktok, etc. as a guideline for business organizations and interested parties to use. Apply knowledge to business operations and academics.