Guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office

Abstract

The objectives of this study are 1. the situation of the production of public relations media of the Suphanburi Provincial Public Relations Office 2. the guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office. The target group for the study was three government employees in the Suphanburi Provincial Public Relations Office, Including Suphanburi Provincial Public Relations. Public relations expert and administrative staff the study instrument was a semi-structured interview form. The project creator uses qualitative data analysis and describes the data descriptively. The information obtained from the interviews is summarized into categories. The results of the study found that 1) the situation of public relations media production of the Suphanburi Provincial Public Relations Office Media production formats include both old media and new media. Information has been disseminated mainly on government policy. Dissemination of news on topics that are close to and of interest to the people, news according to trends, information that the people should know and want to know. As for the shortcomings, they include matters of personnel. About media production tools and the issue of limitations in media production 2) Guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office. Use media production methods to attract target groups by studying target groups. In preparing content for media production, results from Cabinet meetings were taken. Let's expand the results to be suitable for the area of Suphanburi province. You must first look at the content of the information to see how complex it is and which media to use to be appropriate. As for preparing for media production, it consists of preparing information. Preparation of elements for media production and studying target groups in producing public relations media. In producing media for the target group to understand as much as possible, it consists of studying information in media production. Using language to communicate that is easy to understand Arrangement of content and image elements and study of target groups What should be developed is to develop the efficiency in media production of personnel to have knowledge in media production.