Factors Influencing the Effectiveness of Producing Nam Hom Coconuts for Export in Ban Phaeo District, Samut Sakhon Province

Abstract

This research investigates the factors influencing the effectiveness of producing Nam-Hom coconuts for export in Ban Phaeo District, Samut Sakhon Province. The objectives are: 1) to compare the effectiveness of Nam-Hom coconut production for export based on personal factors, and 2) to identify the factors affecting this production. Data were collected from a sample of 300 Nam-Hom coconut agriculturalists in Ban Phaeo District using convenience sampling. Questionnaires served as the primary research tools. Passed the content validity test. The reliability values obtained from three experts and a non-sample group of thirty participants ranged between 0.71 and 0.88. They utilized content validity testing tools provided by three qualified individuals to ensure the accuracy of the content analysis. The statistical used for data analysis included percentages, mean, standard deviations, Independent t- test, One-way analysis of variance, correlation analysis, and multiple regression analysis. The results revealed the following. 1. Overall, personal factors did not significantly affect the effectiveness of Nam-Hom coconut production and export in Ban Phaeo District. However, land ownership was a significant factor in export decisions, and both land ownership and income influenced distribution. 2. The key factors affecting the effectiveness of Nam-Hom coconut production for export were land (b = 0.16), cost (b = 0.16), and entrepreneurial performance (b = 0.59). The regression equation has a predictive power of 60 percent and is as follows: Ytot = 0.89**+0.16x1**+0.05x2+0.16x3**+0.59x4**