Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/2069
Title: Why is the betta fish an auspicious animal in Chinese?
Authors: Jengprasert, Sirima
Sukhapabsuk, Duangjit
Keywords: superpower
Siamese fighting fish
Betta fish
auspicious animal originate
Issue Date: 14-Jul-2023
Publisher: The 15th NPRU National Academic Conference Nakhon Pathom Rajabhat University
Series/Report no.: Proceedings of the 15th NPRU National Academic Conference;2069
Abstract: At present, the world has no borders for trade. As a result, our world has progressed greatly both economically and culturally. A country known as a superpower: China. There are many people who want to trade with them. Learning about China's long history as well as learning about foreign cultures is like learning about a weapon used in business warfare. After an in-depth study, it was found that China has a long history. And the highlight of China is a strong belief that originates from Chinese legends; for example, the Chinese regarding the fish as an auspicious animal. It is a symbol of perseverance. Therefore, the Chinese will love decorations with fish motifs because they believe in fortune. It is believed that having items that represent fish symbols will help make a prosperous trade. Therefore, Chinese merchants always have fishshaped decorations. In Thailand, we have exported many products to foreign countries. And one of the Thai cultural ambassadors that build a reputation for Thailand is the "Siamese fighting fish". It is an exported aquatic animal that is popular in foreign markets. Thailand exports more than 80 betta fish to more than 80 countries. This research is written to study culture, history, and beliefs of the Chinese people. What is your view on fish? is as a guideline for doing business exporting Thai Betta fish to China. Also, this creates a career for Thai people to do business with Chinese people smoothly.
URI: https://publication.npru.ac.th/jspui/handle/123456789/2069
ISBN: 978-974-7063-43-1
Appears in Collections:Proceedings of the 15th NPRU National Academic Conference

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