Healthy Drink: Products with Commercial Potential in the Philippines

Abstract

According to the survey, the economy and GDP of the Philippines have been growing continuously for many years. This makes the Philippine market still the second largest in the ASEAN group. Most of the population is young. Therefore, the demand for food products is relatively high. Products with commercial potential in the Philippines are food and beverage products. The Philippines has a policy that is conducive to foreign investment. The Philippine government is trying to change the laws to attract foreign investors. The Philippines is one of the ASEAN countries whose economic growth continues and has been dubbed the miracle of Asia, and there is a possibility that in the future, it may grow even more than it is now. After the outbreak of Covid-19, Filipinos are pretty worried and stressed by the epidemic compared to other countries; as a result, the government sees the importance of public health by prescribing essential nutrition daily. As a result, people are increasingly interested in healthy food and beverages for Thai export businesses to respond to consumers as much as possible. We, therefore, conducted a review and analyzed the global health food and beverage market in the Philippines. To increase trade opportunities and expand business channels between Thailand and the Philippines. Thailand and the Philippines are members of ASEAN and have a long-standing relationship. ASEAN has a policy to promote free trade area. Also known as AFTA, the free trade policy is a policy to promote trade between ASEAN countries, allowing members of the group to do more business together.