Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/2000
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dc.contributor.authorkamsuk, Thatchapol-
dc.contributor.authorKlimneang, Peeranat-
dc.contributor.authorHintow, Bussaba-
dc.date.accessioned2023-11-07T09:45:53Z-
dc.date.available2023-11-07T09:45:53Z-
dc.date.issued2023-07-14-
dc.identifier.isbn978-974-7063-43-1-
dc.identifier.urihttps://publication.npru.ac.th/jspui/handle/123456789/2000-
dc.description.abstractThis research is a quantitative research. There is a purpose. 1. To study the motivation for decision making to become a digital business entrepreneur of Communication Arts graduates. Pibulsongkhram Rajabhat University. 2. To study the obstacles and problems in becoming a digital business entrepreneur of Communication Arts graduates. Pibulsongkhram Rajabhat University. The research population is Bachelor of Communication Arts Pibulsongkhram Rajabhat University in the past 3 years, totaling 180 people. The sample group in the research consisted of 123 people. Data were collected using a questionnaire. The research results were as follows. Respondents were most motivated for decision-making in terms of desire, followed by desire for success. And self-efficacy, respectively, with the problem of lack of funds to do digital business the most, followed by the lack of knowledge of digital business law. and the lack of knowledge in accounting and taxation, respectively, and there were more obstacles to competitors, followed by the largest number of competitors. and competitors have higher capital respectively.en_US
dc.publisherThe 15th NPRU National Academic Conference Nakhon Pathom Rajabhat Universityen_US
dc.relation.ispartofseriesProceedings of the 15th NPRU National Academic Conference;1264-
dc.subjectMotivationen_US
dc.subjectDigital Businessen_US
dc.subjectEnterpreneurshipen_US
dc.subjectGraduates in Communication Arts Pibulsongkhram Rajabhat Universityen_US
dc.titleEntrepreneurship Motivation Study digital business of Graduates in Communication Arts Pibulsongkhram Rajabhat Universityen_US
dc.typeArticleen_US
Appears in Collections:Proceedings of the 15th NPRU National Academic Conference

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