Entrepreneurship Motivation Study digital business of Graduates in Communication Arts Pibulsongkhram Rajabhat University

Abstract

This research is a quantitative research. There is a purpose. 1. To study the motivation for decision making to become a digital business entrepreneur of Communication Arts graduates. Pibulsongkhram Rajabhat University. 2. To study the obstacles and problems in becoming a digital business entrepreneur of Communication Arts graduates. Pibulsongkhram Rajabhat University. The research population is Bachelor of Communication Arts Pibulsongkhram Rajabhat University in the past 3 years, totaling 180 people. The sample group in the research consisted of 123 people. Data were collected using a questionnaire. The research results were as follows. Respondents were most motivated for decision-making in terms of desire, followed by desire for success. And self-efficacy, respectively, with the problem of lack of funds to do digital business the most, followed by the lack of knowledge of digital business law. and the lack of knowledge in accounting and taxation, respectively, and there were more obstacles to competitors, followed by the largest number of competitors. and competitors have higher capital respectively.