Marketing communication factors affecting the indigo-dyed fabric wisdom of Thai tourists travel intentions Sakon Nakhon Province

Abstract

This research aims to (1) study Thai tourist behaviors with travel intentions to the indigo-dyed fabric wisdom of Thai tourists travel intentions Sakon Nakhon Province (2) study marketing communication factors affecting the indigo-dyed fabric wisdom of Thai tourists travel intentions Sakon Nakhon Province. This research was quantitative research. The population for research was the Thai tourists. The researcher used questionnaire as the research instruments. The data was analyzed used descriptive statistics and inferential statistics. The results revealed that (1) the Thai Tourists search travel information from the internet/online media, to relax and with family, travel on Saturday - Sunday, Travel expenses more than 5,000 baht and stay in a hotel. (2) The marketing communication factors affecting the indigo-dyed fabric wisdom of Thai tourists travel intentions Sakon Nakhon Province that found, (2.1) the level of marketing communication factors affecting the intention of traveling indigo-dyed fabric wisdom of Thai tourists was overall at a high level, (2.2) Thai tourists intend to travel in a tourist attraction with the wisdom of indigo-dyed fabrics was overall at a high level, and (2.3) the marketing communication factors affecting the intention to travel indigo-dyed fabric wisdom of Thai tourists 58.4% as follows: Direct Marketing, Personal Selling, Sale Promotion and Public Relations and Publicity