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https://publication.npru.ac.th/jspui/handle/123456789/1915| Title: | Factors influencing non-fungible Token adoption for purchases |
| Other Titles: | ปัจจัยที่มีอิทธิผลต่อการยอมรับการซื้อผลงานศิลปะในรูปแบบ NFT (Non-fungible Token) |
| Authors: | Pinyasiri, Nidchakarn Distanont, Anyanitha |
| Keywords: | Technology adoption NFT NFT marketplace Digital asset |
| Issue Date: | 14-Jul-2023 |
| Publisher: | The 15th NPRU National Academic Conference Nakhon Pathom Rajabhat University |
| Series/Report no.: | Proceedings of the 15th NPRU National Academic Conference;387 |
| Abstract: | This research studied factors influencing non-fungible token (NFT) adoption for purchases. The research framework applied principles of the technology acceptance model (TAM) and information system success model (IS success model). The conceptual framework can be summarized namely 1) platform quality, 2) NFT characteristics, 3) perceived value, 4) perceived risk and 5) Adoption of NFT. Data was collected by questionnaire from 395 samples, all NFT purchasers, and analyzed by exploratory factor analysis (EFA). Results were that factors affecting NFT adoption for purchases included: 1) platform quality, consisting of system and service quality; and 2) NFT characteristics. Both significantly and directly influenced 3) perceived value and 4) perceived risk of NFT adoption for purchases. |
| URI: | https://publication.npru.ac.th/jspui/handle/123456789/1915 |
| ISBN: | 978-974-7063-43-1 |
| Appears in Collections: | Proceedings of the 15th NPRU National Academic Conference |
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