Guidelines for developing online public relations media to promote agro-tourism Pathom Organic Farm, Sampran District, Nakhon Pathom Province

Abstract

The purpose of this research were to : 1) To study the context of Pathom Organic Farm, Sampran District, Nakhon Pathom Province 2) To study social media media that suitable for travelling in Pathom Organic Farm, Sampran District, Nakhon Pathom Province 3) To study the guidelines for developing online public relations media to promote agro-tourism of Pathom Organic Farm, Sampran District, Nakhon Pathom Province. There are 15 Key informants ; government officials, permanent secretary of Yai Cha Subdistrict Administrative Organization, community leaders, private sector groups the staff at The Pathom Organic Farm Early Learning Center and included citizens and tourists. This research was qualitative research by collecting the primary data and secondary data. The instruments was in-depth interview for data analysis, It was analyzed by (Content Analysis) and the result were presented in form of explanation and sorted by the issue studies and research objectives. The study showed that: 1) Area context of Pathom Organic Farm, the founder of Pathom Organic Farm wanted to generate income for the villagers in the community. Therefore, the first organic farm was built by allowing people within the community to participating in the management and later the Pathom Organic Farm became an agro-tourism attraction 2) The social media of Pathom Organic Farm is currently spreading the news widely but inadequate. The community has worked together to make Pathom Organic Farm a more famous tourist destination. Thus, Pathom Organic Farm has both Thai and foreigner tourists and also can generate more income for people in the community. 3) Create guidelines for development of social online media to make Pathom Organic Farm more famous by developing media on YouTube, Tik Tok and Instagram. For using in public relation and to attract the attention of tourism, in order to generate more income and make the farm more well known