Guidelines for Developing Creative Tourism Activities at Benjarong Village Don Kai Di Community, Don Kai Di Subdistrict, Krathum Baen District, Samut Sakhon Province

Abstract

This study has purposes 1) to study the context of Benjarong Village, Don Kai Dee Sub-district, Krathum Baen District, Samut Sakhon Province, 2) to study creative tourism patterns of Benjarong Village, Don Kai Dee Sub-district, Krathum Baen District, Samut Sakhon Province, and 3) to develop guidelines for the development of creative tourism making Benjarong utensils activity in Don Kai Dee Benjarong Village, Don Kai Dee Sub-district, Krathum Baen District, Samut Sakhon Province. This research was qualitative research. The key informants of 20 people included representatives of government agencies, community leaders, local residents, entrepreneurs, and tourists who have been to this area. From the research results, it was found that: 1) the community context of Benjarong Village, Don Kai Dee Subdistrict, was a village of Benjarong production that is exquisite, beautiful, high quality, and maintains a Thai identity. It was also a household industry. It was a unique attraction. Resources in the area are both spontaneous and created, and maintained by the community. 2) The tourism pattern of Benjarong Don Kai Dee Village Community is in the form of creative tourism and a way of life. The activities and products of Benjarong also reflect local wisdom. 3) In terms of the guidelines for developing creative tourism activities for making Benjarong at Benjarong Don Kai Dee Village a community, it should be developed in: 1) public relations, such as adding diversifying channels and foreign languages; 2) creating creative tourism activities, specifically the steps of each activity that encourage tourists to take more action by creating learning opportunities and interactions between communities and tourists; and 3) activities for making Benjarong in specific festivals.