Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/1505
Title: A Study of Attitudes of Thai Tourists towards Homestay Tourist Sites in Mae Kampong Village, Mae On Minor District, Chiang Mai Province
Other Titles: การศึกษาทัศนคติของนักท่องเที่ยวชาวไทยต่อแหล่งท่องเที่ยวโฮมสเตย์หมู่บ้านแม่กำปอง กิ่งอำเภอ แม่ออน จังหวัดเชียงใหม่
Authors: Boonchuay, Krissanabhat
Keywords: Tourist
Homestay
Mae Kampong Village
Chiang Mai Province
Issue Date: 8-Jun-2021
Publisher: The 13th NPRU National Academic Conference Nakhon Pathom Rajabhat University
Abstract: The objectives of this research were to study the attitudes of Thai tourists towards homestay tourist sites in Mae Kampong Village, Mae On Minor District, Chiang Mai Province, to analyze marketing strategies for Thai tourists towards homestay tourist sites in Mae Kampong Village, Mae On Minor District, Chiang Mai Province, and to study motivation affecting Thai tourists’ decision traveling to Mae Kampong Village, Mae On Minor District, Chiang Mai Province. This study was a quantitative research. Data were collected through a survey research. 400 copies of questionnaires were distributed to the respondents. Data were analyzed using descriptive statistics such as percentage and mean. The results of this research could be summarized as follows: 1 ) The respondents with different demographic characteristics had different attitudes towards homestay tourist sites in Mae Kampong Village, Mae On Minor District, Chiang Mai Province, 2 ) Tourism motivation had a significant influence on homestay tourism in Mae Kampong Village, Mae On Minor District, Chiang Mai Province. Motivation is a factor influencing tourists’ intention to visit the tourist site. Push and pull factors are considered motivators influencing tourists’ travel intention. However, these factors may cause either positive or negative attitude depending on the tourists' information exposure.
URI: https://publication.npru.ac.th/jspui/handle/123456789/1505
Appears in Collections:Proceedings of the 13th NPRU National Academic Conference

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