The Result of the Study on the Satisfaction Towards the Design of the Logo and Packaging for Ban Wang Yao Hand-Woven Clothes Community Group, Tambon Khlong Hin Pun, Ampur Wang Nam Yen, Sa Kaeo Province

Abstract

This research aims to 1) explore the opinions towards the design of the logo and packaging of the Hand-Woven Clothes OTOP Community Group. The opinions can be divided into two aspects. In terms of the logo of hand-woven products, consumers choose to integrate Pang Sida National Park, one of the landmarks in Sa Kaeo Province, into the design of the logo. In terms of the packaging, consumers choose a paper bag as it fits the products and can be reused. It also aims to 2) finalize the logo and packaging of the hand-woven products. The result of the survey regarding the logo of the hand-woven products from the expert group revealed that Design 1 is the most appropriate design achieving a high score (􀜺 􀴤 = 3.33) (S.D.= 0.57). For the packaging of the hand-woven products, the expert chose Design 3 as the most suitable choice, gaining a high score at (􀜺 􀴤 = 3.66) (S.D.= 0.57). Finally, the research aims to 3) study the satisfaction of the producers, consumers, and experts towards the design of the logo and packaging for Ban Wang Yao Hand-Woven Clothes Community Group. The satisfaction was evaluated from 3 aspects: the appearance, the usability, and marketability. Based on 105 producers, consumers, and experts combined, it is found that the overall score of the satisfaction towards the logo and packaging of Ban Wang Yao Hand-Woven Clothes Community Group, Sa Kaeo Province, is high (􀜺 􀴤 = 4.37) (S.D.= 0.84). In terms of the said 3 aspects, it is found that the appearance, usability, and marketability receive a high score at (􀜺 􀴤 = 4.39) (S.D.= 0.79), (􀜺 􀴤 = 4.41 ) (S.D.= 0.79 ), and (􀜺 􀴤 = 4.30 ) (S.D.= 0.93 ), respectively.