Creativity and Advertising Production

Abstract

Research study "Creativity with producing quality advertisements" is a qualitative research. The aim is to study the roles, functions and factors that influence the application of creativity in advertising production. As well as techniques for developing creativity of the manufacturer and the development of creativity to the maximum benefit to advertising production organizations The research found that in the context of the current Thai advertising industry, there is intense competition. Creativity plays a key role in every stage of the advertising production process. The main role is to answer and solve operational problems in order to achieve objectives in each step. Creativity also plays an important role. In order to balance marketing needs with artistic aesthetics in production as well, for the creative development techniques of the production team, it is found that the advertising production team must have a variety of creative development techniques. For example, watching advertising work both in Thailand and abroad Tourism, etc. The researcher found that techniques for developing creativity are all for information seeking. Knowledge and experience factors that influence creativity in advertising production are both personal and environmental factors. It can have both positive and negative effects on creativity. For the development of creativity in the best interest of the organization, the manufacturer wants the organization to take the creative potential of employees seriously. The research found that ad ratings may not be the result of the success of being creative in advertising production, but creativity is the power to drive and enhance the potential of the advertising industry, enabling it to compete with international standard.