Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/1423
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dc.contributor.authorWetcharitthikun, Nonthana-
dc.contributor.authorArpornpisal, Chanapong-
dc.contributor.authorTanyong, Pongsan-
dc.date.accessioned2021-08-21T16:29:33Z-
dc.date.available2021-08-21T16:29:33Z-
dc.date.issued2021-07-08-
dc.identifier.urihttps://publication.npru.ac.th/jspui/handle/123456789/1423-
dc.description.abstractThe objectives of this research were 1) to study level of marketing factors from the consumer perspective, Brand image , Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity 2) To study the marketing factors in the consumer perspective. Brand image And Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity using quantitative research methodology.The study found that 1) the marketing level in the consumer perspective, Brand image, Trust in brands and The decision to buy whey high Protien in Bangkok and Vicinity and suburbs was at a high level. Whey High Protein in Bangkok and Vicinity and the explained variation 69.20 percent, which can be presented as the equation 􀀜 􀷡 tot = 0.591 + 0.664 (X3) + 0.177 (X1)en_US
dc.publisherThe 13th NPRU National Academic Conference Nakhon Pathom Rajabhat Universityen_US
dc.subjectmarketing mix modelsen_US
dc.subjectBrand imageen_US
dc.subjectTrust in brandsen_US
dc.subjectdecision making process of buyingen_US
dc.titleMarketing factors from the consumer perspective, Brand image, Trust Affecting the decision making process of buying whey high Protien in Bangkok and Vicinityen_US
dc.title.alternativeปัจจัยการตลาดในมุมมองของผู้บริโภค ภาพลักษณ์ตราสินค้า และความไว้วางใจในตราสินค้า ที่ส่งผลต่อการตัดสินใจซื้อนมเวย์ไฮโปรตีนในเขตกรุงเทพฯ และปริมณฑลen_US
Appears in Collections:Proceedings of the 13th NPRU National Academic Conference

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