Marketing factors from the consumer perspective, Brand image, Trust Affecting the decision making process of buying whey high Protien in Bangkok and Vicinity

Abstract

The objectives of this research were 1) to study level of marketing factors from the consumer perspective, Brand image , Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity 2) To study the marketing factors in the consumer perspective. Brand image And Trust in brands affecting the decision making process of buying whey high Protien in Bangkok and Vicinity using quantitative research methodology.The study found that 1) the marketing level in the consumer perspective, Brand image, Trust in brands and The decision to buy whey high Protien in Bangkok and Vicinity and suburbs was at a high level. Whey High Protein in Bangkok and Vicinity and the explained variation 69.20 percent, which can be presented as the equation 􀀜 􀷡 tot = 0.591 + 0.664 (X3) + 0.177 (X1)