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Issue Date
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Author(s)
2024-08-13
Influence of strategy on product differentiation that affects the engagement and loyalty of car maintenance service center users Nakhon Chai Si District Nakhon Pathom Province
Sritongjoy, Choladda
;
Thewtanom, Teeradej
;
Rittiboonchai, Wisit
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Author
4
Piancharoenwong, Assanee
2
Soryiaya, Atthaporn
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Bootpo, Wassana
1
Buengboran, Bencharat
1
Chimmasangkanan, Suwat
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Chobpradit, Sarutanon
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Chumphian, Wasika
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Jjenlarpwattanakul, Nusara
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Kamdang, Waranya
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Khongtharwon, Werapat
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Loyalty
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marketing mix
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adaptation
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Auspicious Tree
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Brand value
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2500 - 2560
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2021 - 2099
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