The marketing mix factors affecting selection credit of the government savings bank kui buri, Prachuap Khiri Khan province

Abstract

This research aims to 1) The study of marketing mix factors affecting selection of the credit offered by the government savings bank kui buri, Prachuap Khiri Khan province 2) To compare the marketing mix factors affecting selection of the credit offered by the government savings bank kui buri, Prachuap Khiri Khan province classified according to personal factors. The samples used in the study is that customers who use the service credit by the government saving bank Kui Buri, Prachuap khiri khan province . Derived from a sampling of 400 persons, by means of random sampling chance. The tools used in this research include statistics used in data analysis were percentage, mean, standard deviation test and t-test and one-way analysis of variance. The results 1)The marketing mix factors affecting selection credit of the government saving bank kui buri , Prachuap kiri khan province overall, the highest level. Considering it was found that the average in the first three, including personnel, physical environment. And the product, respectively.2) To compare the marketing mix factors effect to the credit of Government saving bank Kui Buri, Prachuap Khiri Khan province classified according to personal factors found that users with sex, age, income, use different affecting factors of marketing mix in the overall credit are different. The users level of education and occupation on the use of different marketing mix in the selection of credit service overall there was no significant difference in the 0.05.