The digital management skills of school administrators at Wat Phai Ngoen Chotanaram under The Bang kho Laem District Office Bangkok

Abstract

The objectives of this research were: (1) to study the level of digital-era administrative skills of the administrators of Wat Phai Ngoen Chotanaram School under the Bang Kho Laem District Office, Bangkok Metropolitan Administration; and (2) to investigate the guidelines for developing the digital-era administrative skills of the administrators of Wat Phai Ngoen Chotanaram School under the Bang Kho Laem District Office, Bangkok Metropolitan Administration. The framework consisted of 7 components: vision, opportunity creation, public relations, professional development, communication, student learning, and building a positive organizational image.The population used in this study comprised school administrators and teachers at Wat Phae Ngoen Chotnaram School under the Bang Kho Laem District Office, Bangkok, in the academic year 2025 (B.E. 2568), totaling 57 participants.The research tools were a five-point Likert scale questionnaire with an Index of Item-Objective Conguence (IOC) ranging from 0.67-1.00 and a reliability coefficient of .974, as well as a semi-structured interview.The statistics used for data analysis were percentage, mean, standard deviation, and content analysis. The research findings indicated that the overall level of digital-era administrative skills among the school administrators was high. When considering each aspect, it was found that student learning had the highest mean, followed by communication, while vision had the lowest mean. When considering each aspect, it was found that student learning had the highest mean, followed by communication, while vision had the lowest mean.Regarding the guidelines for digital-era administrative skills of school administrators, a total of 53 guidelines were identified. The school collaboratively establishes its vision with a focus on developing learners to appropriately use technology for learning. Teachers are encouragedto participate in determining school development guidelines. Digital technology is utilized as an effective communication tool for sharing information among the school, parents, and the community. Teachers are supported in developing technological skills alongside professional teaching competencies. Clear and comprehensive communication in internal school administration is promoted. Teachers are encouraged to organize learning activities that emphasize learners’ critical thinking, analytical skills, and problem-solving abilities through the use of technology as a learning tool. The school also promotes the use of digital technology to disseminate information about school activities and operations through online media.