Chinese students’ attitudes towards identity and popular culture of Thai desserts

Abstract

This research article investigates the cultural understanding of Thai desserts among Chinese people, focusing on their history, identity, and factors contributing to their popularity. A mixed-methods approach was employed to gather comprehensive data, combining a questionnaire survey and in-depth interviews with 10 participants. These participants were Chinese exchange students at Nakhon Pathom Rajabhat University and customers purchasing Thai desserts at Pathom Mongkol Market, Nakhon Pathom Province. The data has been analyzed. Find basic statistics. It was found that the majority of Thai dessert consumers are female. And are interested in various types of Thai desserts. The qualitative data section surveyed the cultural value of Thai desserts. The results of the study found that ten Chinese exchange students and customers who buy Thai desserts have different interests in Thai desserts. Chinese students are interested in Thai desserts that play an important role regarding: 1. The identity of Thai desserts makes Chinese people remember and be impressed. Traditional method of making sweetness, flavor, and beautiful, colorful form. And health properties 2. The popular culture of Thai desserts is the creation of alternatives for consumption. It helps you get to know food culture. The sample demonstrates food exchange and cross-cultural participation. The study also found that Chinese people need to deepen their understanding of the complex dynamics of cultural exchange and adaptation in the realm of Thai gastronomy. As for customers who buy Thai desserts, they are mostly popular and interested in social trends.