Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/2216
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dc.contributor.authorSritongjoy, Choladda-
dc.contributor.authorThewtanom, Teeradej-
dc.contributor.authorRittiboonchai, Wisit-
dc.date.accessioned2024-08-25T10:07:31Z-
dc.date.available2024-08-25T10:07:31Z-
dc.date.issued2024-08-13-
dc.identifier.isbn978-974-7063-46-2-
dc.identifier.urihttps://publication.npru.ac.th/jspui/handle/123456789/2216-
dc.description.abstractThe research aims to study 1. The influence of strategies in creating differentiation. That affects the engagement of users of car maintenance service centers in Nakhon Chai Si District Nakhon Pathom Province and 2. The influence of strategies in making a difference affects the loyalty of car maintenance service center users. Nakhon Chai Si District Nakhon Pathom Province by using the quota sampling method. From a sample of 400 people, the statistics used for Data analysis included percentage, mean, standard deviation, and multiple regression analysis. The research results found that: 1. Engagement of users of automobile maintenance service centers in Nakhon Chai Si District Nakhon Pathom Province influenced by Product differentiation strategy and image differentiation the equation has a predictive power of 32.30% and the equation can be written as follows: Ytot= 1.19+0.38X1**+0.06X2+0.03X3+0.37X4** 2. Loyalty of users of automobile maintenance service centers Nakhon Chai Si District Nakhon Pathom Province influenced by Product differentiation strategy Differences in personnel and differences in image The equation has a predictive power of 38.10% and the equation can be written as follows: Ztot= 1.32+0.16X1*+0.16X2+0.17X3*+0.18X4*en_US
dc.publisherThe 16th NPRU National Academic Conference Nakhon Pathom Rajabhat Universityen_US
dc.relation.ispartofseriesProceedings of the 16th NPRU National Academic Conference;1229-
dc.subjectStrategies for differentiationen_US
dc.subjectEngagementen_US
dc.subjectLoyaltyen_US
dc.titleInfluence of strategy on product differentiation that affects the engagement and loyalty of car maintenance service center users Nakhon Chai Si District Nakhon Pathom Provinceen_US
dc.title.alternativeอิทธิพลของกลยุทธ์ในการสร้างความแตกต่าง ที่ส่งผลต่อความผูกพัน และความภักดีของผู้ใช้บริการศูนย์บริการซ่อมบำรุงรถยนต์ อำเภอนครชัยศรี จังหวัดนครปฐมen_US
dc.typeOtheren_US
Appears in Collections:Proceedings of the 16th NPRU National Academic Conference

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