Development of an Application for to Promote Mae Noi Lime Farm

Abstract

The objectives of this research were to: 1) develop an application to promote Mae Noi Lime Farm; and 2) study user satisfaction with the application to promote Mae Noi Lime Farm. The population used in this study was about 135 farmers in the lime plantation in Tha Mai Ruak village, Tha Mai Ruak sub- district, Tha Yang district, Phetchaburi province. A total of 28 households were stored as key informants, and the application was assessed by three experts. The tools used in the research were the application quality assessment form and user satisfaction with the application to promote Mae Noi Lime Farm. The statistics used in the data analysis were percentage, mean, and standard deviation. The results showed that the overall quality of the application to promote Mae Noi Lime Farm, assessed by three experts, was at a high level (𝑥̅= 4.12, S. D. = 0.58). The overall evaluation level of user satisfaction with the application was high (𝑥̅=4.23, S.D.=0.71). The application users greatly benefit from comprehensive information about the lime farm, lime qualities, seed sorting, breeding, and lime species to help markets seek sustainable income.