Application of the creative economy concept in Product development of Teen Jok woven fabrics of the Phrong Madua weaving group, Muang District, Nakhon Pathom Province

Abstract

The objective of this research is to study 1. Potential of the Prong Madua weaving group according to the concept of creative economy 2. Product development pattern of Teen Jok woven fabric according to the concept of creative economy. The sample group using the specific selection method was a weaving group in Prong Ma Duea Sub-District Municipality, Muang District, Nakhon Pathom Province, consisted of 8 people. Collect data from the transcript and summary of meeting minutes and analyze the results of operations. Three-dimensional data validation methods are: 1. Data Triangulation Examination 2. Data Collection Triangular Examination 3. Conclusion and confirmation of conclusions Analyze data with content analysis . The results showed that 1. Potential of the Prong Ma Duea weaving group According to the creative economy concept, 1) learning potential and 2) designing potential of woven fabrics. The results of the development of the potential of the weaving group as a result, 5 creative product development guidelines were obtained, namely 1) increasing the number of patterns on the fabric 2) reducing the number of patterns on the fabric 3) developing new woven fabrics 4) using natural dyed silk threads 5) Creating a logo. 2. Product development pattern of Teen Jok woven fabric according to the concept of creative economy Focus on driving the creative economy on the basis of four key factors of creativity, namely 1) creative science 2) creative technology 3) creative society 4) creative culture