Please use this identifier to cite or link to this item: https://publication.npru.ac.th/jspui/handle/123456789/1755
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dc.contributor.authorLuengpathomchai, Woranon-
dc.contributor.authorSripoomkhai, Narongrit-
dc.contributor.authorSaengthong, Wisarut-
dc.contributor.authorNimitsadikul, Patcharakan-
dc.contributor.authorTanyong, Pongsan-
dc.date.accessioned2022-08-22T14:24:03Z-
dc.date.available2022-08-22T14:24:03Z-
dc.date.issued2022-07-08-
dc.identifier.urihttps://publication.npru.ac.th/jspui/handle/123456789/1755-
dc.description.abstractThe results showed that the comparative analysis of consumers' decision to buy bottled water in Nakhon Pathom Province classified by personal factors such as gender, age, educational level, occupation, and income that different, has no significant differences in consumers' decision to purchase bottled water in Nakhon Pathom Province. Therefore, in formulating marketing strategies, entrepreneurs should focus on product quality over other aspects. As for the analysis of marketing mix factors affecting consumers' decision to buy bottled water in Nakhon Pathom province, it was found that marketing mix factors were marketing promotion, product and price aspects had a statistically significant positive effect on consumers' decision to purchase bottled water in Nakhon Pathom Province. All three marketing mix factors can predict the variability of bottled water purchasing decisions. Therefore, it is important to focus on marketing promotion strategies such as advertising through various media. Product strategy, such as developing a product's appearance or packaging that is portable. Pricing strategies such as pricing by size of the product provides a reasonable price for the quality and quantity of drinking water.en_US
dc.publisherThe 14th NPRU National Academic Conference Nakhon Pathom Rajabhat Universityen_US
dc.subjectmarketing mixen_US
dc.subjectpurchasing decisionen_US
dc.subjectbottled drinking wateren_US
dc.titleMarketing mix factors affecting Purchasing Decision of Bottled Drinking Water of Consumers in Nakhon Pathom Provinceen_US
dc.title.alternativeปัจจัยส่วนประสมทางการตลาดที่ส่งผลต่อการตัดสินใจซื้อน้ำดื่มบรรจุขวด ของผู้บริโภคในจังหวัดนครปฐมen_US
Appears in Collections:Proceedings of the 14th NPRU National Academic Conference

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