Integrated Marketing Management guidelines to promote INNO-Life Tourism-Based of Lao Khrang Ethnic Group in Huay Muang, Kampangsaeng district, Nakhon Pathom.

Abstract

The objectives of this research were to study; 1) the marketing management guidelines to promote INNO-Life Tourism-Based of Lao Khrang Ethnic Group in Huay Muang sub-district, Kampangsaeng district, Nakhon Pathom, and 2) the community participation in order to promote INNO-Life Tourism-Based of Lao Khrang Ethnic Group. The research was qualitative research by using data collection analysis, in-depth interview, focus group, and participant observation in the area of Huay Muang , Muang The results showed that marketing management guidelines by community participation to promote INNO-Life Tourism-Based of Lao Khrang Ethnic Group in Huay Muang, Nakhon Pathom by using people’s participation of Cohen & Uphoff that people had to involve in 4 dimensions as follows; (1) What kind of participation is under consideration; (2) the participation in the development and fulfillment (3) benefits of citizenship were expected to bear the costs of maintaining the public realm (4) the involvement to evaluate the project. The analysis showed that there was the capacity to conduct proposal, plan or community project successfully. In addition, there was a campaign to promote INNO-Life Tourism-Based of Lao Khrang Ethnic Group in Huay Muang, Nakhon Pathom by people participation.