Public Relations Development in the Digital Age Case study, Faculty of Agricultural Technology, Chiang Mai Rajabhat University

Abstract

A study on the development of public relations in the digital age: a case study of the Faculty of Agricultural Technology. Chiang Mai Rajabhat University aims to study 1. Public relations problems of the Faculty of Agricultural Technology Chiang Mai Rajabhat University 2. Public relations factors in the digital age Faculty of Agricultural Technology Chiang Mai Rajabhat University and 3. Public relations guidelines in the digital age of the Faculty of Agricultural Technology Chiang Mai Rajabhat University The sample group used in this research He is a first year student, a teacher, a staff member in the Faculty of Agricultural Technology. Chiang Mai Rajabhat University, 30 people. Tools used in the research are: Public relations development questionnaire in the digital age Faculty of Agricultural Technology Chiang Mai Rajabhat University Statistics used in data analysis is the mean and the standard deviation. The results of the research were as follows: 1. Public relations problems of the Faculty of Agricultural Technology. Chiang Mai Rajabhat University. Personnel. There is no public relations officer directly, causing public relations lack of knowledge, understanding of tools. Faculty of Agricultural Technology Chiang Mai Rajabhat University has outdated and inadequate tools such as cameras. budget microphone The budget for public relations, tools, equipment and public relations operations is not enough. Communication for public relations Public relations work still lacks information dissemination through various media thoroughly, especially online media public relations. Personnel personnel still lack knowledge and ability to perform public relations activities that do not match their skills. 3. Public relations guidelines in the digital age of the Faculty of Agricultural Technology Chiang Mai Rajabhat University planning Participation process must be used. in the process of thinking, planning, working with personnel Students and external agencies Communication for public relations Organizing networking activities connection Good relationship between public relations work with personnel, students, and external agencies. Personnel development and support by organizing trainings to provide knowledge and understanding of public relations. evaluation aspect Use continuous evaluation principles. Effective measurements and assessments provide accurate, accurate information for effective operational decisionmaking as feedback that will help to continuously monitor, monitor, and monitor progress of an activity.