The development of electronic travel guidebook for Koh Lad E-Tan, Nakhon Pathom Province

Abstract

The research aims were to; 1) development of electronic travel guidebook for Koh Lad E-Tan, Nakhon Pathom Province and 2) measure the efficiency of electronic travel guidebook for Koh Lad E-Tan, Nakhon Pathom Province. This research was a qualitative research. The research sample group of key informants were divided into 2 groups; community leaders and local scholars of 10 people, and the general public of 30 people by purposive sampling. It uses structured interviews and questionnaires to measure performance. The qualitative data were analyzed using content analysis and the quantitative data was analyzed using descriptive statistics consisting of frequency, percentage, mean and standard deviation. The results of the research were as follows; 1) The development of the electronic book consisted of 4 chapters, including general information in Koh Lad E-Tan, places to visit in Koh Lad E-Tan, Koh Lad ETan map and lastly, the tram timetables. 2) The overall satisfaction assessment results were very satisfied (􀢞􀡄 = 3.70, S.D. = 1.03). Findings from this research to study the body of knowledge. In addition, this research is very useful for content study and content analysis for the development of electronic book (ebook) in agricultural tourism, cultural and conservative creativity.