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https://publication.npru.ac.th/jspui/handle/123456789/1406
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DC Field | Value | Language |
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dc.contributor.author | Ngor-surachet, Makara | - |
dc.contributor.author | Neawkumdee, Narathip | - |
dc.date.accessioned | 2021-08-21T16:24:54Z | - |
dc.date.available | 2021-08-21T16:24:54Z | - |
dc.date.issued | 2021-07-08 | - |
dc.identifier.uri | https://publication.npru.ac.th/jspui/handle/123456789/1406 | - |
dc.description.abstract | This study aims to 1.Studies the characteristics of marketing research published on online databases during the year 2016 - 2020. 2.Assess the quality of marketing research published on online databases during the year. 2016 - 2020. And 3.The synthesize knowledge of marketing towards the purchase decision. The sample group used in this research was proceedings in the national academic conferences and seminars between 2016-2020, which was 160 subjects that passed the selection criteria as specified by the researcher. The statistics used for analysis were frequency and percentage by displaying the results with a bar chart. And the statistics used in evaluating the quality of the research are arithmetic mean, median ,mode ,skewness and kurtosis by displaying the results with a stem-and-leaf plot. The synthesis results showed that most types of research are quantitative research. The quality of marketing research between 2016-2020 is moderate. The most of knowledge about marketing towards purchase decision is a marketing mix factor, representing 67 percent. The variables affecting the consumers buying decision with the highest is the service marketing mix of 7P's. | en_US |
dc.publisher | The 13th NPRU National Academic Conference Nakhon Pathom Rajabhat University | en_US |
dc.subject | Synthesis | en_US |
dc.subject | Marketing Concepts | en_US |
dc.subject | Purchasing Decision | en_US |
dc.title | The synthesis of marketing concepts affects the purchasing decision | en_US |
dc.title.alternative | การสังเคราะห์แนคิดทางการตลาดที่มีผลต่อการตัดสินใจซื้อ | en_US |
Appears in Collections: | Proceedings of the 13th NPRU National Academic Conference |
Files in This Item:
File | Description | Size | Format | |
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npru_151.pdf | 257.86 kB | Adobe PDF | View/Open |
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